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Core Values - SPICE

Many systems that are powerful and feature-rich without valuing other key concepts can fail to deliver a satisfying user experience. Such systems will need training and experience to master and to continue to use effectively, and even expert users will find them fatiguing to use over extended periods.

Conversely, comfortable and elegant systems are pleasurable to use for experienced users and new/casual/moderate users alike. They allow people to work longer and achieve better results.

Our mission is to design powerful, feature-rich systems that do not compromise on a satisfying and enjoyable user experience.

These are our core values when designing software:

Simple

Primary purpose and workflow should be obvious

Intuitive

User should be able to work out how to achieve primary and secondary functions without training or reading the user manual

Elegant

Good aesthetics enforce good design

Powerful

Second tier of expansive, rich functionality must be available without compromise on speed

Comfortable

Functionality is easy to reach and the UI is ergonomic. Emphasis is on frequently used features over less commonly accessed features
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